launch IMW

Robin’s images drive new mental health campaign

Posted on September 12, 2017 by Robin Hammond

This first phase of the campaign was created in collaboration with Handicap International and focuses on Lebanon, South Sudan, Togo and Madagascar, meeting people living in environments that compromise their mental health.

The campaign  features portrait and documentary photography as well as videos from people sharing their experiences of mental health in prisons, refugee camps, poverty and in the aftermath of war.

The campaign represents a complex, vital but under-served area of public health. “Globally, we’re not giving mental health the kind of attention it needs,” said Robin. “Mental health problems make up the greatest disease burden of any illness – more than cardiovascular disease or cancer. One in four of us will be affected in our lifetime. On average, someone with a mental health problem will live 20 years less than the rest of the population. Yet we treat mental health like a marginal concern. That has to change. The first step is having the problem acknowledged. We’re hoping to contribute towards that,” he explained.

“We hope that through this campaign we will get a lot of people connecting with the stories, sharing them on social media and raising the profile of mental health needs around the world. We want to change the way mental health is seen so that positive action will be taken.”

One Day In My World can be followed on Instagram at @onedayinmyworld or visit the website at onedayinmyworld.com. Witness Change will expand the campaign across the next three years and welcome contact from other organisations working in mental health to bring new stories to a global audience.